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Turn the Channel – Meeting Your Customer Where They Are

Do you go to sleep thinking about revenue and wake up only to pick up where you left off? Of course you do! As a small business owner, we are constantly looking for new places that might generate more business and strategies for building on the relationships we already have with our customers.

One of the smartest things we can do to generate more revenue is to understand the journey that prospects take to become our customers. Different prospects enter at various points of this journey, however it is important that we understand each step in the process so we can invest wisely in the marketing strategies that turn prospects into customers.

Once you understand your customer’s journey, you should work with your marketing expert to define the channels that will engage your prospects each step of the way. For example, social media is an effective marketing channel, however it isn’t enough to decide that you are going to use social as a channel. You must decide which element of social media will work for your specific customer. If you are a B2B business, you will probably have more engagement with potential clients on LinkedIn, rather than Facebook. Conversely, if you are a B2C business, your customers might be more likely to interact with your Facebook page or Etsy listing to purchase your products and services.

Meeting your customers where they are is one of the best ways to attract new business and to remind your existing clients of the value that you bring to them. A little research on your buyer’s journey can lead to smarter investments and better return. For more information on how to map out your buyer’s journey, get in touch with us.