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Should I Hire a Marketing Consultant?

This is an ongoing question for small business owners...and one that is often difficult to answer. Our best piece of advice for small business owners is to ask yourself one question, "what am I missing?" and then make a list. If the following answers are on your list, you should consider speaking with a marketing consultant.

  • Defined brand and value proposition

  • Competitive Research

  • Buyer Personas or customer segmentation

  • Lead gen strategy

  • Marketing plan

  • Content strategy

This article from CIO will give you more ideas to consider when considering marketing consulting services.

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